[{"data":1,"prerenderedAt":1377},["ShallowReactive",2],{"article-en-almazara-el-toro-la-organic-museo-de-autor-philippe-starck-en-ronda":3},{"data":4,"meta":1376},{"id":5,"documentId":6,"title":7,"slug":8,"content":9,"author":309,"publishedDate":310,"createdAt":311,"updatedAt":312,"publishedAt":313,"locale":314,"mainImage":315,"gallery":370,"localizations":706},525,"vfpill6854okfs4w0k9qpy5y","Almazara El Toro: el museo de autor de Philippe Starck en Ronda","almazara-el-toro-la-organic-museo-de-autor-philippe-starck-en-ronda",[10,25,37,43,50,81,97,101,125,140,144,154,162,174,191,210,214,236,247,262,266,280,301,305],{"type":11,"children":12},"paragraph",[13,16,19,21,23],{"text":14,"type":15},"El turismo experiencial busca conectar con las raíces gastronómicas y ecológicas de un territorio. En la Serranía de Ronda, la milenaria cultura del olivar andaluz ha experimentado una transformación contemporánea gracias a la ","text",{"bold":17,"text":18,"type":15},true,"Almazara El Toro",{"text":20,"type":15},", el ambicioso museo temático y complejo cultural que da vida y cobijo a los reconocidos aceites ecológicos de la firma ",{"bold":17,"text":22,"type":15},"LA Organic",{"text":24,"type":15},". ",{"type":11,"children":26},[27,29,31,33,35],{"text":28,"type":15},"Diseñado por el creador industrial francés ",{"bold":17,"text":30,"type":15},"Philippe Starck",{"text":32,"type":15},", este espacio destaca en el panorama internacional por albergar ",{"bold":17,"text":34,"type":15},"la primera almazara de autor del mundo",{"text":36,"type":15},", uniendo el arte contemporáneo con el ancestral saber.",{"type":38,"level":39,"children":40},"heading",2,[41],{"text":42,"type":15},"Philippe Starck: el filósofo del diseño democrático y la emoción",{"type":11,"children":44},[45,47,48],{"text":46,"type":15},"Para comprender la magnitud de la obra, es imprescindible conocer la trayectoria de su autor. Nacido en París en 1949, ",{"bold":17,"text":30,"type":15},{"text":49,"type":15}," es uno de los diseñadores e ingenieros industriales más prolíficos e influyentes del panorama internacional. Su carrera abarca miles de proyectos que van desde icónicos objetos cotidianos y mobiliario hasta monumentales obras de arquitectura y hoteles en las principales capitales del mundo.",{"type":11,"children":51},[52,54,56,58,60,66,68,70,72,74,76,78,80],{"text":53,"type":15},"Pionero del ",{"bold":17,"text":55,"type":15},"«diseño democrático»",{"text":57,"type":15},", Starck siempre ha defendido la idea de eliminar lo superfluo para centrarse en la esencia y el servicio al ser humano. Al proyectar la",{"bold":17,"text":59,"type":15}," ",{"rel":61,"url":62,"type":63,"children":64},"nofollow","https:\u002F\u002Falmazaraeltoro.com\u002F","link",[65],{"bold":17,"text":18,"type":15},{"bold":17,"text":67,"type":15},", ",{"text":69,"type":15},"el creador francés aplicó esta misma filosofía de austeridad, rigor y autenticidad. Concibió el edificio como una",{"bold":17,"text":71,"type":15}," \"herramienta mínima\"",{"text":73,"type":15}," y, a la vez, como un ",{"bold":17,"text":75,"type":15},"\"templo monumental\"",{"text":77,"type":15}," donde el respeto sagrado por el aceite de oliva se fusiona con ",{"bold":17,"text":79,"type":15},"la emoción y la poesía visual",{"text":24,"type":15},{"type":11,"children":82},[83,85,87,89,91,93,95],{"text":84,"type":15},"El propio Starck define este proyecto como un reflejo puro de ",{"bold":17,"text":86,"type":15},"Andalucía ",{"text":88,"type":15},"y como",{"bold":17,"text":90,"type":15}," “",{"bold":17,"text":92,"type":15,"italic":17},"un lugar insólito, increíble y milagroso",{"bold":17,"text":94,"type":15},"”",{"text":96,"type":15},".",{"type":38,"level":39,"children":98},[99],{"text":100,"type":15},"Un legado transformado en hito arquitectónico",{"type":11,"children":102},[103,105,107,109,111,113,115,117,119,121,123],{"text":104,"type":15},"El origen de este enclave se localiza en la labor de una comunidad de religiosas de ",{"bold":17,"text":106,"type":15},"Ronda ",{"text":108,"type":15},"que, hace más de dos siglos, comenzó a elaborar aceite de oliva de forma artesanal utilizando olivos centenarios en la",{"bold":17,"text":110,"type":15}," finca «La Amarilla»",{"text":112,"type":15},". 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Para ",{"bold":17,"text":159,"type":15},"Starck",{"text":161,"type":15},", este bloque minimalista representa la fuerza espiritual y la pasión de Andalucía.",{"type":11,"children":163},[164,166,168,170,172],{"text":165,"type":15},"La fachada del edificio se convierte en un ",{"bold":17,"text":167,"type":15},"lienzo artístico",{"text":169,"type":15}," repleto de ",{"bold":17,"text":171,"type":15},"simbolismo ",{"text":173,"type":15},"local:",{"type":175,"format":176,"children":177},"list","unordered",[178,185],{"type":179,"children":180},"list-item",[181,183],{"bold":17,"text":182,"type":15},"El cuerno de toro",{"text":184,"type":15},": una colosal estructura de acero que sobresale de la fachada principal y rinde tributo directo al nombre de la almazara y a la histórica tradición taurina de Ronda.",{"type":179,"children":186},[187,189],{"bold":17,"text":188,"type":15},"El ojo de Picasso",{"text":190,"type":15},": un inmenso ojo moldeado en el hormigón que parece vigilar el olivar, sirviendo como homenaje al pintor malagueño y a la vanguardia surrealista andaluza.",{"type":11,"children":192},[193,195,197,199,204,206,208],{"text":194,"type":15},"El compromiso con el entorno no es solo estético, sino también ",{"bold":17,"text":196,"type":15},"ecológico",{"text":198,"type":15},". El edificio contribuye activamente a la conservación del medio ambiente y al desarrollo urbano sostenible de ",{"rel":61,"url":200,"type":63,"children":201},"https:\u002F\u002Ftravelfactoryandalucia.com\u002F",[202],{"bold":17,"text":203,"type":15},"Andalucía",{"text":205,"type":15},". Se construyó empleando ",{"bold":17,"text":207,"type":15},"hormigón y plásticos reciclados",{"text":209,"type":15},", y su sistema de climatización aprovecha la biomasa exterior existente, minimizando el impacto medioambiental.",{"type":38,"level":39,"children":211},[212],{"text":213,"type":15},"El viaje interior: del castillo medieval a la prensa",{"type":11,"children":215},[216,218,222,224,226,228,230,232,234],{"text":217,"type":15},"Al cruzar el umbral, la atmósfera cambia por completo. ",{"rel":61,"url":219,"type":63,"children":220},"https:\u002F\u002Fwww.starck.com\u002F",[221],{"text":159,"type":15},{"text":223,"type":15}," diseñó el interior con una iluminación muy tenue, buscando deliberadamente conferirle al espacio ",{"bold":17,"text":225,"type":15},"el misterio y la solemnidad",{"text":227,"type":15}," de un castillo medieval. En lugar de ocultar la maquinaria industrial, la arquitectura la transforma en ",{"bold":17,"text":229,"type":15},"arte habitable",{"text":231,"type":15},". 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",{"type":11,"children":783},[784,786,788,790],{"text":785,"type":15},"Starck himself defines this project as a ",{"bold":17,"text":787,"type":15},"pure reflection of Andalusia and as ",{"bold":17,"text":789,"type":15,"italic":17},"\"an unusual, incredible, and miraculous place\"",{"text":96,"type":15},{"type":38,"level":39,"children":792},[793],{"text":794,"type":15},"A legacy transformed into an architectural landmark",{"type":11,"children":796},[797,799,801,803,805],{"text":798,"type":15},"The origins of this enclave can be traced back to the work of a ",{"bold":17,"text":800,"type":15},"community of nuns in Ronda",{"text":802,"type":15}," who, more than two centuries ago, began producing olive oil artisanally using centenarian trees on the ancestral estate of ",{"bold":17,"text":804,"type":15,"italic":17},"\"La Amarilla\"",{"text":24,"type":15},{"type":11,"children":807},[808,810,811,813,815,817,819,821,823,827],{"text":809,"type":15},"This profound respect for the land was rescued by the project's visionary, ",{"bold":17,"text":114,"type":15},{"text":812,"type":15},", who conceived the idea of translating the successful model of wine tourism—drawing inspiration from architectural landmarks like ",{"bold":17,"text":814,"type":15},"Frank Gehry's ",{"bold":17,"text":816,"type":15,"italic":17},"Marqués de Riscal",{"bold":17,"text":818,"type":15}," winery",{"text":820,"type":15},"—into the world of olive oil. Although Gómez de Baeza sadly passed away in June 2024 without seeing the project fully completed, his vision became a reality shortly after with",{"bold":17,"text":822,"type":15}," the official inauguration of the ",{"rel":61,"url":824,"type":63,"children":825},"https:\u002F\u002Falmazaraeltoro.com\u002Fen\u002F",[826],{"bold":17,"text":18,"type":15},{"text":828,"type":15}," complex in October of that same year.",{"type":11,"children":830},[831,833,835,836,838,839,841,843,845,846,848,850,854],{"text":832,"type":15},"The facilities unfold across a 26-hectare estate where more than 6,500 certified olive trees grow. Autochthonous varieties such as ",{"bold":17,"text":834,"type":15,"italic":17},"hojiblanca",{"bold":17,"text":67,"type":15},{"bold":17,"text":837,"type":15,"italic":17},"arbequina",{"bold":17,"text":67,"type":15},{"bold":17,"text":840,"type":15,"italic":17},"picual",{"bold":17,"text":842,"type":15},", and ",{"bold":17,"text":844,"type":15,"italic":17},"marteña",{"text":59,"type":15,"italic":17},{"text":847,"type":15},"are cultivated here under strict organic farming criteria, completely eliminating synthetic fertilisers and chemical additives to shape the premium",{"bold":17,"text":849,"type":15}," Extra Virgin Olive Oil (EVOO) of Almazara El Toro & ",{"rel":61,"url":851,"type":63,"children":852},"https:\u002F\u002Fshop.laorganic.es\u002Fen",[853],{"bold":17,"text":22,"type":15},{"text":96,"type":15},{"type":38,"level":39,"children":856},[857],{"text":858,"type":15},"A surrealist monolith Integrated into the mountain range",{"type":11,"children":860},[861,863,864,866,868,870,872],{"text":862,"type":15},"The architecture of ",{"bold":17,"text":18,"type":15},{"text":865,"type":15}," breaks away from the conventions of traditional ",{"bold":17,"text":867,"type":15},"Andalusian rural aesthetics",{"text":869,"type":15}," through a ground-breaking and distinctly ",{"bold":17,"text":871,"type":15},"surrealist approach",{"text":873,"type":15},". Upon approaching the estate, visitors encounter a large monolithic concrete cube tinted in an intense terracotta red, evoking the very tone of the earth on which it stands. For Starck, this minimalist block represents the spiritual strength and passion of Andalusia.",{"type":11,"children":875},[876,878,880],{"text":877,"type":15},"The building's façade becomes an ",{"bold":17,"text":879,"type":15},"artistic canvas rich in local symbolism",{"text":881,"type":15},":",{"type":175,"format":176,"children":883},[884,890],{"type":179,"children":885},[886,888],{"bold":17,"text":887,"type":15},"The Bull's Horn",{"text":889,"type":15},": a colossal steel structure that juts out from the main façade, paying direct tribute to the name of the mill and the historic bullfighting tradition of Ronda.",{"type":179,"children":891},[892,894],{"bold":17,"text":893,"type":15},"Picasso's Eye",{"text":895,"type":15},": an immense eye moulded directly into the concrete that appears to watch over the olive grove, serving as a homage to the Malaga-born painter and the Andalusian surrealist avant-garde.",{"type":11,"children":897},[898,900,902,904,906],{"text":899,"type":15},"The commitment to the surroundings is not merely aesthetic, but also ",{"bold":17,"text":901,"type":15},"ecological",{"text":903,"type":15},". The building actively contributes to environmental conservation and sustainable urban development in ",{"bold":17,"text":905,"type":15},"Andalusia",{"text":907,"type":15},". It was constructed using recycled concrete and plastics, and its climate control system utilises existing external biomass, thereby minimising its environmental footprint.",{"type":38,"level":39,"children":909},[910],{"text":911,"type":15},"The interior journey: from medieval castle to the press",{"type":11,"children":913},[914,916,918,920,922],{"text":915,"type":15},"Upon crossing the threshold, the atmosphere changes entirely. Starck designed the interior with very dim lighting, deliberately seeking to bestow the space with ",{"bold":17,"text":917,"type":15},"the mystery and solemnity",{"text":919,"type":15}," of a medieval castle. Rather than hiding the industrial machinery, ",{"bold":17,"text":921,"type":15},"the architecture transforms",{"text":923,"type":15}," it into liveable art. A giant metallic pipe traverses the ceiling of the main hall, pouring the harvest of olives directly into the subsoil, allowing visitors to hear the echo of the fruits falling into the hopper before being pressed.",{"type":11,"children":925},[926,928,930,932,937],{"text":927,"type":15},"The interior spaces alternate rusted steel walls with details in timber and raw clay. They house an immense half-olive embedded in the wall, a bullfighting touch with a giant rapier (",{"text":929,"type":15,"italic":17},"estoque",{"text":931,"type":15},"), and a replica of the flying apparatus with which ",{"rel":61,"url":933,"type":63,"children":934},"https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FAbbas_ibn_Firnas",[935],{"bold":17,"text":936,"type":15},"Abbas Ibn Firnas",{"text":938,"type":15}," took to the skies in the 9th century. ",{"type":11,"children":940},[941,943,945,947,948,950,952],{"text":942,"type":15},"The",{"bold":17,"text":944,"type":15}," experiencial tour of Almazara El Toro",{"text":946,"type":15}," includes an olive oil museum charting the historical importance of the olive tree, an organic vegetable garden designed by Navarra’s ",{"bold":17,"text":256,"type":15},{"text":949,"type":15},", a greenhouse, and vineyards. The entire complex culminates on a spectacular cantilevered terrace, suspended in mid-air by three monumental oil tanker chains, offering an unobstructed, sweeping view of the breathtaking ",{"bold":17,"text":951,"type":15,"italic":17},"Sierra de Grazalema",{"text":96,"type":15},{"type":38,"level":39,"children":954},[955],{"text":956,"type":15},"An exclusive experience with Travel Factory Andalucía",{"type":11,"children":958},[959,961,966,968,970],{"text":960,"type":15},"A complete understanding of this universe is achieved not merely by contemplating the design, but by uncovering its secrets and exploring the very place where the raw material is born. Through the private excursion ",{"url":962,"type":63,"children":963},"https:\u002F\u002Ftravelfactoryandalucia.com\u002Fen\u002Fexperiences\u002Fprivate-plus-to-ronda-with-a-visit-to-la-organic-olive-oil-mill-from-malaga",[964],{"text":965,"type":15},"Ronda Privada Plus with a visit to Almazara El Toro from Malaga",{"text":967,"type":15},", travellers will enjoy a ",{"bold":17,"text":969,"type":15},"bespoke itinerary",{"text":971,"type":15}," to discover both the historic town of Ronda and this designer mill in a private experience with an exclusive tasting.",{"type":11,"children":973},[974,976,978,980,982,984,986,988,990,992,994],{"text":975,"type":15},"In addition to uncovering the secrets of ",{"bold":17,"text":977,"type":15},"Ronda",{"text":979,"type":15},", the day allows guests to delve into the industrial process, enjoy ",{"bold":17,"text":981,"type":15},"private professional tastings of El Toro & LA Organic EVOO ",{"text":983,"type":15},"paired with artisanal bread, and contemplate the ",{"bold":17,"text":985,"type":15},"traditional 19th-century Andalusian country house ",{"text":987,"type":15},"(",{"text":989,"type":15,"italic":17},"cortijo",{"text":991,"type":15},") beautifully restored within the property by architect",{"bold":17,"text":993,"type":15}," Stefano Robotti",{"text":995,"type":15},", a close collaborator of Starck. 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