Feria del Embrujo 2026, Soportújar: magic and tradition in the Alpujarra

The Alpujarra is one of the most singular regions in southern Spain. Hidden between ravines and the slopes of Sierra Nevada are villages of impossible architecture that guard centuries-old legends. And right here lies a corner that stands out for a unique identity linked to mystery, fantasy and esotericism: Soportújar, popularly known as the "Village of the Witches". Each August, this magical municipality prepares to celebrate its most anticipated summer event: the Feria del Embrujo, an occasion that completely transforms the pace of the region.

For those who enjoy planning getaways to the most unique destinations in Andalusia, knowing the stories that bring these festivities to life is the best way to immerse oneself and discover the true identity of the territory.

The historical origin of a folklore legend

To understand Soportújar's close relationship with witchcraft, we must look not for medieval spells but for documented historical roots. Following the conquest of Granada by the Catholic Monarchs and the subsequent expulsion of the Moorish population in the 16th century, the village was left completely depopulated. In order to recover the agricultural activity of the area, the Crown encouraged the arrival of settler families from the north of the peninsula, particularly from Galicia.

The new inhabitants brought with them their northern customs, their morriña (homesickness) and, above all, their rich folklore tales about meigas (witches) and curses. Over the centuries, inhabitants of neighbouring villages jokingly began to nickname the locals of Soportújar as "witches". Far from being lost, this cultural heritage has nowadays become the municipality's main source of pride and its most international tourism trademark.

A week of covens, markets and mystery

During the days of the Feria del Embrujo, the town centre of Soportújar is decorated with black fabrics, brooms, pumpkins and oil lamps, turning into a truly theatrical outdoor stage. The programme combines mysticism, Alpujarra culture and fun designed for the whole family.

Anyone visiting the village during these festive days will discover essential highlights:

• The Coven Night (La Noche del Aquelarre): the crowning moment of the festivities, where locals and visitors dress up as witches and sorcerers to take part in torchlit parades and traditional rituals.
• The Scent of Witchcraft Market (El Mercado d'El Embrujo): the winding squares and arcades of the village fill with stalls selling local crafts, symbolic potions, amulets and, of course, the rich gastronomy of the region.
• Themed urban route: the perfect excuse to take a photo next to the permanent sculptures of the municipality, such as the imposing head of the Baba Yaga Witch, the Dragon Fountain, the Cave of the Witch's Eye or the great magic broom.

The art of exploring the inland with comfort

Visiting Soportújar during its peak days is an unforgettable experience, but it requires careful planning due to the large influx of visitors and the complex high-mountain terrain. Vehicle access to the historic centre is restricted and parking spaces are very limited.

If you are passionate about discovering the most singular traditions of our geography, we invite you to let yourself be captivated by the magic of the Alpujarra and to check the options available at Travel Factory Andalucía to shape your next tailor-made getaway through the Andalusian inland.